I worked on multiple projects for LG Electronics on their ThinQ UP appliance line. These projects revolved around a new market place for both software and hardware appliance feature upgrades. I designed over 10 new digital product features and 3 physical products. In addition, I redesigned related sections of their app.
Following a research phase, LG asked me to create a CES launch video and US based ad for the ThinQ UP product line. I wrote and directed the videos and we partnered with Bonfire Labs, a SF based media company for their production expertise. Our research findings and new concepts directly informed the video narrative. I led storyboarding, script, sound selection, sound effects selection, vocal actor selection and edits.
