Kakao Healthcare

Research
Strategy
Strategy
Strategy
Research
Research

A 6 month long blue-sky strategy project for Kakao Healthcare. Kakao is a multi-billion dollar South Korean corporation that spans communication, mobility, finance & entertainment. Notably they own KakaoTalk and KakaoTaxi, the most popular communication and mobility apps in South Korea.


Kakao was looking to expand into the healthcare space by leveraging their technology expertise. Our blue-sky research outlined potential healthcare technology niches and user needs from which to grow a healthcare brand.

Kakao Healthcare launched with the app Pasta. The app's niche addresses a genetically common health concern in Asia, diabetes. Pasta aggregates data from wearable devices and tracks nutrition intake to help users prevent and manage diabetes.

Kakao Healthcare launched with the app Pasta. The app's niche addresses a genetically common health concern in Asia, diabetes. Pasta aggregates data from wearable devices and tracks a user's nutrition intake to provide recommendations to prevent and manage diabetes.

Kakao Healthcare launched with the app Pasta. The app's niche addresses a genetically common health concern in Asia, diabetes. Pasta aggregates data from wearable devices and tracks a user's nutrition intake to provide recommendations to prevent and manage diabetes.