Hyundai
Working out of Daylight Seoul, I designed electric camping furniture for the Hyundai Brand Collection. We were tasked with creating an electric product to elevated the in-car experience for the EV Ionic 7 and differentiate the EV experience from those of traditional internal combustion vehicles.
Hyundai America
Working with the Hyundai American Technical Center Inc (HATCI), my team at Daylight conducted broad, regional strategic research aimed at providing direction for future vehicles, industrial design, and marketing teams. This project involved in-context interviews, ride alongs and client workshops.